Average Appraisal Fees

The average appraisal fee nationwide is $351, according to a la mode, Inc.'s latest edition of The Appraisal Fee Reference.  What I find interesting is that it is unclear exactly what the data they garnished represents.  They say the fee data is taken from verified and validated appraisals, but is that the borrower fee and NOT actually what the appraiser is putting in his pocket?

What do you think?